Canadians needing a social outlet and a sense of recreational normalcy during the uncertainty of the pandemic in 2020 turned to golf in a major way. Now Golf Canada, with the support of industry partners, will build on the excitement, increased interest, and elevated levels of play with a national golfer retention campaign to welcome new and returning players back to the golf course in 2021.
The campaign – GOLF IS CALLING – is a Canada-wide marketing initiative to speak to new, younger golfers as well as the community of avid players, each uniquely drawn to the game whether it be for exercise, the social experience or the challenge of the sport.